April 28, 2021


Wednesday Warriors – MPC Campaigns

🔈 Audio MP3


There are no perfect solutions to candidate placements in the recruitment industry, but there surely are options that can be highly profitable if you use them correctly. In this session the team touches on success, what works well for them in general, what is best to avoid and how to present your MPC to a prospective client. Success is not only limited to the placement but also to gaining additional benefits from it. These benefits can include more positions, stronger relationships and a future working relationship.

[00:30] Wins
[01:20] Current state of the recruitment industry
[06:10] What is MPC marketing and why it works
[09:10] Team feedback on there experience with MPC marketing
[13:35] How to explain MPC marketing to your candidate?
[14:30] The various steps of MPC marketing
[21:35] How much work is it compared to other processes considering your ROI?
[28:25] How does you determine your fees when you have a MPC campaign?
[34:50] Greg explains his way how he can recycle candidates through MPC marketing
[37:40] Use an MPC call to also see if you can get more positions
[38:35] Would you place more than 1 candidate at a time?
[43:38] Aaron shares his success with MPCs
[51:20] Steve explains how he approaches MPC campaigns
[52:50] How often do you run a MPC campaign?
[55:00] Example of MPC emails
[57:40] Market you MPC to competitors
[59:30] How to address clients who would pay more if you can deliver more diverse clients

Recommendations mentioned in the session (tools, articles, books, websites):
🌐 diversitysearch.ie

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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