November 24, 2021


Wednesday Warriors – How to Leverage Social Media to Amplify Your Authority

🔊 Audio MP3


In this session, the team addresses the following questions regarding how to speed up the process from taking the brief to delivering the shortlist and how you can use a case study as a lead magnet before they turn to social media and being present on the platforms where your target audience is present. While you don’t have to generate content for every platform, you can repurpose the same information across a range of platforms.

[01:30] Wins
[05:51] What is your most pressing topic right now?
[09:09] Andrew’s progress in finding a VA
[13:49] How to shorten the timeline from taking the brief to presenting a shortlist
[26:19] The ways you can use a case study as a lead magnet
[40:05] How to leverage your social media platforms where your audience is present?
[42:58] Even if you don’t apply your content to all platforms, just spread what you have all over all platforms
[42:57] GaryVee – how to create 30 pieces of content from one speech
[50:39] Don’t write platforms off just because you are not on it
[54:33] Where I find people in my market map on other platforms than LinkedIn
[57:35] Main takeaway for the day

📄 GV-Content-Model-1
🌐 Demandlever
🌐 Mr. Backoffice

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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