April 27, 2021


Tuesday Titans – MPC Campaigns

🔈 Audio MP3


In this session the team discusses finer details regarding MPCs. They cover topics such as how to best approach a cold client to present your MPCand what questions you should ask your MPC. Then also do you lower your fees for such a placement, how you can gain additional benefits from such a campaign and how to protect yourself from losing out on placement fees.

[0:30] Wins
[2:20] Mike shares his conversation with his VAs to improve their service and more solutions from the team
[10:45] Richard expresses his challenge of balancing working and building the business
[16:50] Feedback from group regarding how well they do with MPCs and the challenges they experience
[20:00] Finding the right companies to market your MPC to and how to do it
[25:27] The MPC marketing process
[38:20] Mike shares how he lost a placement through a client
[39:40] What about a blind CV?
[44:10] Tips on how to structure your MPC presentation
[45:15] Example questions to ask your MPC and how to process this
[51:14] How to shorten the amount of research time involved
[56:37] Ask the candidate which part of their experience would be the most relevant to a possible client
[59:20] When you place a candidate cold – do you compromise on your fee?

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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