August 18, 2022


Thursday Sherpa Call

Audio MP3

Session Highlights

In this session, strategies for LinkedIn content structuring have been discussed. Other campaigns such as organizing events and doing hot seat sessions were also tackled. Rebecca introduced and demonstrated a new tool, Beauhurst.


[02:17 – 06:45] Sharing of wins.
[06:46 – 09:18] Demonstration of LinkedIn Opt-In form when organizing events.
[09:19 – 13:59] Progress updates.
[14:00 – 22:36] Karen shares her approach to scheduling Linkedin posts.
[22:37 – 30:32] Discussion on LinkedIn content category ratio.
[30:33 – 34:57] Rebecca shares her content strategy.
[34:58 – 39:56] Canva usage and images.
[39:57 – 42:05] Utilizing talks/podcasts for content via transcription.
[42:06 – 44:59] Rebecca’s update on her new VA.
[45:00 – 51:06] Discussion on subject lines and headlines.
[51:07 – 01:01:14] Karen’s question on hot seat sessions and building C-suites relationships.
[01:01:15] Rebecca shows how she uses Beauhurst

 Resources Mentioned
Headline Studio


About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

Get your FREE 30-minute strategy call