Why Content Doesn’t Kill The Sales Call

With all the talk of content marketing being the “ultimate solution” for B2B sales and marketing professionals, the simple fact is that unless you are extremely lucky, none of the leads from your content will directly result in a sale. You still need to have a chat with your prospects first. Yes, the content will […]

You Want More Business? So Get on the Phone!

James Caan, multi-millionaire, Dragon, founder of the Alexander Mann Group was asked, “How can I get my consultants to be more productive?” His reply, “Tell them to get on the f***ing phone.” That’s how he built his recruitment business in 1985, cold-calling prospects from a tiny office in Pall Mall. Would that still work today? […]

How to Get a Warm Response to Your Cold Calls

Do you ever feel frustrated by the high levels of resistance you encounter when calling potential clients? Let’s face it — it’s hard to get people’s attention these days. Clients are bombarded by business development calls, and when you add email and social media to the mix, the competition for your prospect’s focus is intense. […]

3 Tactics For Getting Past Voicemail and Reaching More Decision-Makers

Are your marketing and recruiting efforts being thwarted by voicemail? Recruiters are finding it increasingly difficult to reach prospects by telephone. Some clients and candidates seem to leave their voicemail on permanently! Here are three tried and tested tactics to get past voicemail and have more conversations with decision makers. 1. Don’t leave a message […]

12 Ways to Get Dialling

Let’s face it. Canvassing is the part of our job that most recruiters hate. In fact, we’ll usually do almost anything to avoid it! And yet we all know that sales activity is critical to success in recruitment. So why do we tend to procrastinate when it comes to prospecting? Although we don’t like to […]