September 29, 2022


Thursday Sherpa Call

Audio Mp3

Session Highlights

Topic highlights for this session include group contribution on alternative business development options for LinkedIn Recruiter, critique of Jodi’s MPC email campaign, lead magnet strategies, and VA training.


[02:12 – 05:46] Wins of the week.
[05:47 – 22:29] Carlo’s question on investing $64k LinkedIn Recruiter Seats – team shares alternative options and ideas.
[22:30 – 27:55] Gordon’s update on training his VA for business development.
[27:56 – 40:56] Review of Jodi’s MPC campaign.
[40:57 – 45:06] Discussion on the significance of creating a case study; review of Stuart’s case study sample.
[45:07 – 56:17] Discussion on Lead Magnet strategy. Using client challenges as value-adding content.
[56:18 – 1:00:59] Matt’s question on training VAs.
[1:01:00 – 1:02:29] Martin’s update on his VA.
[1:02:30] Jenny’s question about a situation where she was asked by clients to do a background check on a potential candidate.

Resources Mentioned

Zoom info

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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