February 21, 2022


Monday Marvels – BA Module 7 with Mark

🔊 Audio MP3


What type of email campaign do you need to run next? In this session, the team discussed best practices when it comes to email campaigns, what are the different types of automation software you can rely on, styles, formats and approaches to the different types of email campaigns and there is even some time spent on a variety of subject lines you can choose to best suit your email campaigns.


[00:30] Wins
[10:00] How much time do you allow for appointments in your automated calendar?
[14:00] When you feel overwhelmed with the number of candidates/clients – just dial it down
[15:00] Graduating from Monday Marvels
[19:40] What is the difference between Interseller $100 version vs the $200 version  
[22:30] What type of email campaign are you ready to start first with?
[24:24] Interseller campaign details
[26:40] Open Jobs Process example explained
[29:52] How to warm up a new email address before running a campaign
[32:00] When you have the contact info of connections, what is the best way to add it to your system?
[35:00] Should your marketing agency be involved in email campaigns?
[37:59] Rebecca’s list of possible email campaigns
[42:00] It is vital to sell to the right people – time spend on choosing your audience is vital
[47:00] It is good to connect with people who just moved into a managerial role
[50:10] Explore copy critiques under reviews in LMS
[51:12] Subject lines doc
[52:30] Should you put a link to Calendily when you mail someone for the first time?
[55:00] How does Interseller compare to Loxo regarding internet marketing?

[57:20] 3 Ways to get a maximum response on your emails

Documents & Resources
📄 Franzi Sample Confirmation
📄 SOP for Open Jobs / Ad Chase campaign
📄 Subject line examples:
📄 Part 3 – Warming Up Your New Email Address with Mailwarm
📄 Part 4 – Warming Up Your Email
🌐 Interseller 
🌐 Dripify 
🌐 Loxo 
🌐 Reply.io 
🌐 Salesql 
🌐 Sourcebreaker 
🌐 Suneese 
🌐 Zero Bounce 
🌐 Octopus 
🌐 Beauhurst 
🌐 Calendly
🌐 Copy critique and campaign walk through for paul taaffe

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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