January 21, 2021


Member Roundtable Q&A

🔈 Audio Mp3

In this session we discuss the ROI on creating a lead magnet, and the reluctance to create one for some members. We then have a discussion surrounding how frequently to check on what your competitors are doing and what is the value add of doing this. We spend some time debating a LinkedIn Recruiter Pro offering, by hearing from members who have used it previously, or who are using it now. Finally, we have a discussion about the importance of keeping in contact with candidates who you have placed over the years.

[00:00-05:50] – Lead Magnet Accountability Google Sheet
[05:51-22:19] – What’s stopping you from creating a Lead Magnet & proven success/ROI of a lead magnet
[22:20-33:29] – Measuring up against competitors – do you regularly check up on what your competitors are doing?
[33:30 – 47:14] – Discussing LinkedIn Recruiter Pro Offering
[47:15- 1:02:53] – Keeping in constant contact with candidates who you have placed over the years

Recommendations mentioned in the session (tools, articles, books, websites):

📝 Lead Magnet Accountability


About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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