December 2, 2020


How to Write Email Subject Lines that Boost Your Open/Response Rate to Cold Emails


🔈 Audio Mp3
💬 Chat Logs

This session covers the differences between cold and warm/inbound emails. Mark shares some of his campaign metrics and what has been working well for him, including the positioning and use of merge fields and personalisation.

Some of the members share their subject lines they use, along with the outcome (metrics) through using email automation tools and LinkedIn InMail.

[00:00-11:12] – Intro and Wins
[11:13-13:06] – Members share what they use email for (clients or candidate emails) and the tools they are using.
[13:07-15:29] – Two types of email (Cold Email and Inbound/Warm Email).
[15:30-21:18] – Mark shares his email campaigns on screen and analyses some of the open and reply metrics.
[21:22-25:42] – Popular subject lines, and members sharing the subject lines they use, along with the outcome (metrics).
[25:43-26:48] – Emojis in the subject line
[26:49-29:13] – 3 Key Principles to an effective email subject line (Connection, curiosity, benefit/promise)
[29:14-36:55] – Warm Email Campaigns (Newsletter/Article)
[36:54-38:12] – Ensuring credibility – there needs to be a connection between the email subject line and the first few lines of the email
[38:13-46:52] – Tracking metrics for InMail on LinkedIn (Case Studies – Aaron Smith and Amanda Brandenburg)
[46:53-48:36] – Email tool vs LinkedIn InMail – Significance of using a photograph in an email.
[48:37-1:04:57] – Personalisation of cold email

📄 Email Subject Line Tracking
📄 The Ultimate Email Subject Line Swipe File

🌐 Interseller
🌐 HubSpot
🌐 InfusionSoft
🌐 Lead Forensics
🌐 LeadFeeder

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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