How To Increase Your Organic Reach On LinkedIn
The focus was on “how to increase your organic reach on LinkedIn.”
The goal is to show up in your network’s news feed on a regular basis, build trust, position yourself as an authority and ideally to generate inbound leads.Social media can be very time consuming, so naturally we all want to maximize response and make sure it’s worth the effort.
Mark opened the call by sharing some key tips on how to leverage the LinkedIn algorithm to your advantage and achieve more views/engagements. In particular the importance of getting engagement in the first 60-minutes of posting – the “golden hour.”Paul Foster and Bernadette Grattan shared links to their most successful LinkedIn status updates. We analyzed those posts and discussed WHY they performed above average, and which factors could be replicated and applied to your future social media efforts. Mark showed example content from one of his NED clients who is getting 15-20k views per day and has attracted over 50,000 followers.
Bernadette shared a LinkedIn analytics tool she uses to track her activity and results and showed a diagram demonstrating the benefit of boosting each other’s content within the Inner Circle group. In the example, she showed how one post received more than double the views of another, even though they were very similar. The only difference was people in this group commenting on her post to jump-start the LinkedIn algorithm. We discussed 2 ways we can support each other to achieve more visibility for our content: 1) The Whatsapp Group and 2) Mark’s “lempod.”
If you’re not already in the Whatsapp group, let us know and we’ll add you. The group discussed the value of text only posts, versus text + image, versus video posts and which ones are better. Key take-away was the importance of CONSISTENCY. Mark pledge to create a Google Sheet for Inner Circle members so we can create peer accountability and stay consistent. Adam Tully asked if it was cheating to delegate the creation and posting of social content to a freelancer or VA. The answer … not at all! As long as it gets done, and you’re happy with the quality of the content.