Hot Seat – Amy Stephenson from Human – Expert Interview Series
Amy Stephenson kindly shared her process on her Expert Interview Series from attracting her client avatar, conducting the interviews and the process afterwards including how to use the content effectively.
Amy walks through the steps and simplicity of the process from the LinkedIn outreach/search to the ideal avatar which runs in the background, the questions she asks, and the powerful impact/outcome of when you are following up, asking for suggestions/referrals for further guests. Following up on the referral to the warm prospect is then almost an endorsement.
Amy also discusses on why she also produces podcasts on top of doing the Expert Interview Series.
The group then ask Amy questions and several awesome ideas came to light.