Hosting a Virtual Event
Mark starts off the webinar with an honest and transparent analysis of the statistics and figures and revenue generated from a previous successful webinar.
Mark then showed the group almost a birds eye view/shares his screen real time, and shows the ‘behind the scenes’/steps to take to successfully run a virtual event, including the three phases:
1. Building the sales funnel
2. Creating the content
3. Promoting the webinar
Mark talks about his experience, when a previous client essentially asked Mark to ‘pilot’ their first webinar
Mark discusses the psychology of sending someone or giving someone access to a recordings vs an automated webinar which seems to feel more like a live event for the attendee/registrant. Also the use of registration forms to further filter leads is useful.
The biggest takeaway is if this is your first webinar, it may suck! Mark himself accepts that his first webinar wasn’t perfect, but the more you host the better you will become comfortable in that position as host.
It’s ok to be really nervous about your first webinar – it’s out of your comfort zone but for Mark, this is still very much the best method for his business in generating warm leads and in turn provides a fruitful revenue stream.
The session finishes with Amy asking for advice on the more frequent objection in her niche and that is regarding the RPO model (which she argues is starting to replace the “PSL” objection in her niche). Mark gives some advice on how to overcome this.