Email Subject Lines – Open and Reply Metrics
Description:
In this session, Leanne shares some of her metrics that are attached to her successful email templates and sequences (open and reply rates). She highlights why she feels certain subject lines did better than others too. The group then discusses their approaches to social media campaigns and the manual approach vs the scheduling tool approach is also hashed out. The group then touches on what to actually post, and brainstorm some social media content ideas.
Timestamps:
00:00-10:27 – Intro
10:28-35:55 Leanne shares a few examples of her successful email templates and discusses subject lines
35:56-57:31 – Social media campaigns and scheduling tools – to outsource, or do yourself? What to post?
