Apex Roundtable Mastermind Q&A
Description:
During this session, several important questions are asked and answered. Topics this week include how to prepare for the impact of Covid and the strain it put on your business and that the most important takeaway from the pandemic is that you should have cash reserves on hand. This led to the importance of sending out positive marketing messages during times of adversity and the role that content is playing. Should you hire a digital marketing company, a full-time employee or a freelancer? Other topics include tax strategies when you cash out at the end of the year and how to approach the rising salaries of recruiters.
Timestamp:
[05:30] Going through coaching call schedule
[10:50] Going through outstanding content from managers
[23:47] How can you prepare for the impact of the latest Covid strain on business?
[27:11] Takeaway from Covid – have cash reserves in place
[31:10] Positive messaging is vital during times of adversity
[34:49] Driving content is vital and part of marketing
[40:30] Marketing – should you hire a freelancer or a digital marketing agency
[44:52] What is the best tax strategies when cashing out at the end of the year
[48:20] Recruiter salaries are high – how to determine what to pay them to get them and keep them?
[57:50] Should you have different levels of payment scales?
[1:01:20] What is the benchmark for charge rates and margin you should aim for?
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