June 21, 2022


Apex Hot Seat

Audio MP3

Session Highlights

In this session,  topics discussed included cold calling practices and business development. For cold calling – tips on the messaging framework were shared. The importance of a regular training and workshop for business development and strategies was also highlighted including hiring strategies when getting VAs for BD.



[05:30 – 10:31] Prospecting resources recommendations.
[10:32 – 27:40] Tips on messaging framework when doing cold calls.
[27:41 – 30:27] Paul shared his case study on how cold calling doubled their billings and how he did it.
[31:44 – 43:15] Practices on doing a weekly training workshop for business development: cold calling messaging and marketing playbook.
[43:16 – 44:47] Callum shares his current priorities on talent development.
[44:48 – 46:58] Three takeaways to require from your team when giving learning assignments.
[46:59 – 55:29] Paul shares his current priorities on hiring, sales, and business development.
[55:30] Joel shares his strategy when hiring experienced staffing people.


Documents & Resources
Problem Prospecting 
Winning the Staffing Sales Game


About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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