Copy Critique Clinic
Timestamp
[00:00:01 – 08:05] Ten commandments of copywriting discussion.
[08:06 – 15:59] Mike – keystrategies.com website critique.
[16:00 – 22:04] Gail’s question on enhancing and updating her website.
[22:05 – 39:06] Alan – AC Lion’s email campaigns critique.
[39:07 – 41:44] Using segmentation as a solution.
[41:45 – 53:54] Utilizing the reticular activating system.
[53:55] Round table on session takeaways.
Session Highlights
This session discussed copywriting commandments and a critique of Mike’s keystrategies.com website and Alan’s AC email campaigns. Discussion on segmentation, keeping the reticular activating system in mind, and takeaways were also covered.