January 04, 2023


Copy Critique Clinic


[00:00:01 – 08:05] Ten commandments of copywriting discussion.

[08:06 – 15:59] Mike – keystrategies.com website critique.

[16:00 – 22:04] Gail’s question on enhancing and updating her website.

[22:05 – 39:06] Alan – AC Lion’s email campaigns critique.

[39:07 – 41:44] Using segmentation as a solution.

[41:45 – 53:54] Utilizing the reticular activating system.

[53:55] Round table on session takeaways.

Session Highlights

This session discussed copywriting commandments and a critique of Mike’s keystrategies.com website and Alan’s AC email campaigns. Discussion on segmentation, keeping the reticular activating system in mind, and takeaways were also covered.

Documents & Resources

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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