Timestamp
[00:00:10 – 03:55] Wins of the week and follow through on the members’ marketing activity.
[03:56 – 10:48] John’s update on posting a salary survey and getting several engagements.
[10:49 – 13:40] Members share their focus strategy for marketing.
[13:41 – 15:20] Leanne shares utilization of Shield Analytics.
[15:21 – 23:56] Sharing the next right thing.
[23:57 – 24:59] Mark shares a good practice on how to brainstorm email campaign subject lines.
[25:00 – 30:56] Alan’s discussion point on the real value of the open rate based on the subject line.
[30:57 – 37:04] Addressing ‘unsubscribe’ when sending cold emails.
[37:05 – 42:13] Rebecca’s question on adding videos to her website.
[42:14 – 51:12] Members share their marketin next right thing.
[51:13] Rebecca’s question on her website and podcast image & design.
Session Highlights
This marketing pillar session discussed members’ marketing activities including key challenges and suggestions for improvement. Key topic on dealing with being unsubscribed when sending out cold email campaigns was discussed.
