January 16, 2023



[00:00:10 – 03:55] Wins of the week and follow through on the members’ marketing activity.

[03:56 – 10:48] John’s update on posting a salary survey and getting several engagements.

[10:49 – 13:40] Members share their focus strategy for marketing.

[13:41 – 15:20] Leanne shares utilization of Shield Analytics.

[15:21 – 23:56] Sharing the next right thing.

[23:57 – 24:59] Mark shares a good practice on how to brainstorm email campaign subject lines.

[25:00 – 30:56] Alan’s discussion point on the real value of the open rate based on the subject line.

[30:57 – 37:04] Addressing ‘unsubscribe’ when sending cold emails.

[37:05 – 42:13] Rebecca’s question on adding videos to her website.

[42:14 – 51:12] Members share their marketin next right thing.

[51:13] Rebecca’s question on her website and podcast image & design.

Session Highlights

This marketing pillar session discussed members’ marketing activities including key challenges and suggestions for improvement. Key topic on dealing with being unsubscribed when sending out cold email campaigns was discussed.

Resources Mentioned

About the Author


Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.

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